Find Sunday Ruley products early before launch

Sunday Riley is more than just a pretty brand, it’s a brand that has created effective and coveted products. With a range of products that are targeted at stopping and reversing everything from wrinkles to acne with its selection of moisturizers, serums, masks and oils. The brand has a following among beauty lovers and celebrities alike. Take a look at any beauty influencers skincare routine, and Sunday Riley is likely to make an appearance. Not bad for a brand that launched less than a decade ago.

Sunday Riley’s most popular item is arguably Good Genes. The all-in-one treatment has quickly become a holy grail skincare item. The lactic acid treatment that exfoliates and brightens dull skin to make you look more youthful and radiant. There is so much to love about this one step product that it is clear why it has reached cult status in the industry.

Earlier this year the company announced that Good Genes would no longer be carried in the United Kingdom due to the amount of lactic acid contained in the product and new regulations that prohibit skincare products that contain a certain level of Lactic acid. Many devotees were upset about the discontinuation of the product since there are few products that can compare.

Then in October 2018, the brand re-released the product in the U.K. after reformulating Good Genes by removing the lactic acid and implementing glycolic acid as its exfoliating ingredient.

The glycolic version of Good Genes was once only available in the U.K., much to the disappointment of glycolic loving skincare gurus in the U.S. But now the brand is releasing a kit labeled the “Early Access Kit” limited to just a thousand units. Each kit will include the glycolic based Good Genes along with two other products from the brand that won’t be released until early 2019. The Early Access Kit will retail for $185 with a retail value of $230 for three full-size products.

The other products included in the kit are the as yet unreleased A+ retinoid serum, that lives up to its name with 6.5% retinol, a form of vitamin A heralded for its anti-aging benefits such as increased cell turnover and collagen production, making it perfect for fine lines and wrinkles.

And last in the Early Access Kit is the Sunday Riley C.E.O Glow, containing vitamin C and turmeric, to help brighten and even skin tone and help skin have a supple bounce-like look and feel to it. Turmeric is even said to help decrease UV damage and help prevent breakouts with its natural antioxidants and antibacterial properties. All this in a lightweight oil that will be another great addition to the brand’s C.E.O line that is quickly gaining the same clout that Good Genes has.

The company has yet to confirm if Good Genes with glycolic acid will be making a debut on store shelves stateside outside of the Early Access Kit, but A+ and C.E.O Glow are slated to release respectively in January and March of 2019 for U.S. consumers.

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