When it comes to website platforms, WordPress is the most popular content management system (CMS) on the internet. In fact, over 25% of active websites online are powered by WordPress. Bloggers need a platform that allows them to focus on content, marketing and building relationships. You should be able to do all of this without advanced technical knowledge or expertise. More so, it should be easy to set up and get going. If you are thinking about picking a platform for your blog, considers these reasons to use WordPress for its backend.

An Open Source Platform

Probably the best reason to use WordPress, it’s completely free. WordPress is an open-source platform which means you don’t have to pay any licensing fees to use it. You can customize and tweak it as you see fit without having to get approval. When it comes to running your website, your main website platform is only limited by your imagination. With proprietary software, you might get roped into paying for upgrades, updates or annual royalties. With WordPress, there are no hidden charges or liabilities for licensing agreements. Of course, the free nature of WordPress makes it even easier to get started and run over the long term.

Total Flexibility For Your Blog

Next, WordPress offers a wide range of flexibility. The framework is written so you can customize almost anything you want to serve your niche. Still, beginners always ask about platform limitations. With the number of plugins, themes and applications that integrate with WordPress, you can do nearly everything possible with other CMS platforms. WordPress can be converted into an eCommerce store, membership website or user forum down the road. When starting out a blog, it’s nice to know that you have the complete flexibility to do whatever you desire in the future. This is one of the most versatile platforms available.

WordPress Offers Security Protection

Importantly, WordPress takes your blog’s security seriously. Since millions of websites around the globe use WordPress, the platform is constantly under attack of hackers and spammers. However, since the developers of WordPress are so committed to security, they regularly release updates to keep your website secure. Furthermore, WordPress has many plugins that you can install to further protect your website from cyberattacks and hacking attempts. If you configure the platform correctly, WordPress can have a strong protective front for your blog’s security.

High-Performance Hosting

To improve your visitor experience, WordPress can be optimized at the server level. Many hosting providers like DreamHost.com have included their own WordPress hosting plans to optimize for speed, security and reliability. With server-level caching, there is a noticeable difference in page load times. When you choose WordPress to power your blog and combine it with WordPress specific hosting, the result is top-notch performance. Especially as you grow your website in the future, WordPress is a great option because you can find a hosting package dedicated to the performance of your platform.

WordPress Boosts SEO Visibility

Adding content to your blog, WordPress can help search engines find and index your content. Of course, you would like to attract as many free organic visitors from Google, Bing and other search engines. By default, WordPress includes user-friendly permalinks, categories, and tags. Moreover, you can set your blog to allow search engines to crawl and index the site. Then, using some of the most popular WordPress plugins, it is easy to make your website SEO friendly without having to be an expert. The plugins allow you to set up meta titles and descriptions as well as the critical site map. With some simple configurations and stellar content from your daily blogging activities, your website will be ready to attract thousands of visitors from the popular search engines.

To improve your visitor experience, WordPress can be optimized at the server level. Many hosting providers like DreamHost.com have included their own WordPress hosting plans to optimize for speed, security, and reliability. 

If you are starting a blog, there are several reasons to install WordPress for the backend. It’s hard to compete with a free, open-source platform that is used by small websites and enterprise news outlets. It gives you absolute flexibility to customize the platform to your unique needs now and in the future. Furthermore, WordPress has all of the security tools and updates to keep your site safe from intruders. Its performance can be also be improved by hosting it on a WordPress specific hosting package. With everything set up, you can create a great user experience with fast load times and attract visitors from the search engines too. Undoubtedly, these are some great reasons why others are using WordPress. Of course, you could consider starting a blog on this platform too.

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